Starbucks’ New CEO Ought to Take These Ideas to Enhance

I’ve a number of concepts for brand spanking new CEO Brian Niccol when he comes over from Chipotle:

• Extra lavender powder. This was a seasonal merchandise this previous spring, however I by no means acquired an opportunity to attempt it as a result of it was all the time bought out. It was apparently so common that shops had bother protecting it in inventory. The outgoing CEO had stated the lavender taste was on par with pumpkin spice latte as an all-time high taste. So, extra!
• Reopen the Astor Place Starbucks location in New York Metropolis that simply closed. The long-lasting East Village location, proper by NYU and Cooper Union, had been there since 1995 — an establishment! This was about as near a flagship retailer east of Seattle as Starbucks might get. New Yorkers want it! The premier vacation spot in decrease Manhattan for utilizing the toilet!
• Make wild and wacky drinks simpler to order. TikTok has had an enormous impact on folks arising with new drink concepts that may be made with personalized substances. Individuals will share these concepts with “recipes” for find out how to order — often an advanced mixture of syrups and add-ins and foams on high of an everyday iced latte, for instance. That is enjoyable! However really putting these personalized orders on the Starbucks app is sophisticated. I might like to see a perform with a rotating day by day or weekly “wacky drink” with all of the customizations arrange within the app for you. Higher but — a strategy to seamlessly discover a unusual new drink combo on TikTok and simply faucet it proper into the app. Perhaps Starbucks might even determine a means to make use of AI for this.
• Label extra clearly which non-coffee drinks have caffeine. I unintentionally ordered a fruity refresher drink for my child, not realizing it was caffeinated. Extra decaf choices basically!
• Assist the outdated timers like me determine find out how to attempt new stuff. I often simply stick with plain scorching or iced espresso, partly as a result of I am bewildered by the brand new choices and do not wish to waste everybody’s time. Extra images of the drinks, for instance. I wish to know what a blended lemonade appears to be like like.
• Neglect the boba popping balls. Boba is enjoyable and nice, however it’s higher at a correct boba joint.
• Convey again the espresso brownie. I in all probability ate 500 of these in 1999. High tier deal with.

Now, I do not essentially suppose all of those concepts will immediately enhance Starbucks’ inventory value, however hey, I am only a buyer, not the CEO.