Easy methods to Make a TikTok Video for Your Model in 8 Steps

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Involved in gaining traction on TikTok?

With a billion customers on the platform, it’s no shock you’re looking for potential prospects there.

Nevertheless, I’ve labored with many founders who don’t know the best way to make a TikTok video for his or her model. They assume that solely dance movies or bizarre challenges get seen on the platform. Whereas that may sound enjoyable, it doesn’t have a lot to do with consciousness of a product. I additionally see founders begin posting about their merchandise on TikTok and quit shortly, citing the truth that their content material didn’t acquire sufficient traction and that it was not possible to make content material that might go viral.

However creating viral product content material on TikTok is definitely potential. And also you don’t should be a celeb, megabrand, or full-time content material creator to make it occur.

By my companies, The Social CliQ and The Content material CliQ, I assist founders such as you rework their model’s digital footprint.

From working with manufacturers throughout the sweetness, beverage, vogue, life-style, and retail industries I’ve developed an 8-step course of for the best way to make TikTok movies to your model that acquire views and gross sales.

Learn on under to search out out what steps you must take to realize development on the fastest-growing social media channel on the earth!

Easy methods to Make a TikTok Video

Step 1: The Hook

Step 2: Introduce the issue

Step 3: Speak about a failed resolution

Step 4: Introduce your product

Step 5: Unpack the options

Step 6: Exhibit the advantages

Step 7: Exhibit the specified finish end result

Step 8: Present a transparent and easy name to motion

Step 1: The Hook

First off, you want a compelling hook that can cease your audience of their digital tracks, minimize via the senseless scrolling, and make them sit up and be aware of what you’re about to say.
A few of the most profitable hooks I coach my shoppers to make use of are:

Is it simply me or…
I want I knew about ____ sooner
You want this for…
Is anybody else feeling (insert a sense)?
In the event you’re ___, you must attempt ___
I discovered at this time that…

These hooks draw your viewers in, make them really feel just like the content material is customized to them, and seize their consideration, making ready them for what’s to come back.

Tiktok hook — Right here’s a hook for a ladies’s well being vitamin model.

For instance, should you have been promoting dumbbells for individuals to work out from residence, you would possibly begin with a hook much like the next:

Is it simply me, or is it virtually not possible to search out time to get to the gymnasium?

You instantly seize the viewers’s consideration as they could additionally suppose, “No, it’s not simply you, Talia, I additionally wrestle with this.”

Step 2: Introduce the issue

Subsequent it’s time to correctly introduce the issue that your audience is dealing with and that your product can remedy.

Utilizing the weights for residence exercises instance once more, the issue right here could be that individuals wrestle to search out time to go to the gymnasium, whether or not or not it’s because of work commitments, social occasions, or household life. It could even be financially associated.

Figuring out the present ache factors your audience is affected by permits you to sympathize with them, present them you perceive their wants, and construct belief and credibility along with your viewers.

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Step 3: Speak about a failed resolution

Subsequent, it’s time to speak about failed options that your viewers has in all probability already tried, which has doubtless left them feeling demotivated and skeptical of different potential options.

In any case, should you’ve been burned as soon as earlier than, it makes you a lot much less prone to attempt once more. Utilizing our instance above, this might be achieved by highlighting that you might have tried to work out from residence earlier than however lacked the tools essential to see true enhancements. Or maybe you discuss making an attempt to go to the gymnasium earlier than work or on weekends, however to no avail.

By addressing failed options, you additional enhance your credibility and present your viewers that the product you might be pitching to them is extremely researched and effectively thought out whereas additionally including additional sympathy to their trigger.

Step 4: Introduce your product

Now that you’ve got hooked your viewers in, present them that you just perceive their ache factors and recognized that different options simply aren’t the reply, it’s time to swoop in and promote your model new resolution as their savior.

At this level, if the primary three steps have gone to plan, your viewers ought to be primed and able to hear about what resolution to the issue you need to supply, and that is the time to supply it.

You’ve already recognized the difficulty they’re doubtless having and the opposite avenues they’ve taken in the hunt for an answer. Now, it’s time to indicate them that you’ve got that resolution proper right here.

Step 5: Unpack the options

Nevertheless, it isn’t merely sufficient to assert that your weight is the answer to their issues. In any case, at this level, out of your potential buyer’s perspective, what’s the distinction between the merchandise that they’ve tried earlier than which have failed and those that you’re providing?

That’s why it’s so necessary to instantly comply with up in your product’s introduction with an in depth account of all of its options and distinctive promoting factors, highlighting what units it aside.

Going again to our weights for residence exercises, for instance, our distinctive promoting place (USP) is perhaps that our weights are adjustable, permitting you to vary the burden relying on the exercise or train.

Step 6: Exhibit the advantages

After you have enticed the viewer by displaying off the numerous options of your product that differentiate it from the remaining, it’s time to focus on the numerous advantages these components can deliver.

For instance, the adjustability of our instance weights would permit customers to actually check their limits from residence whereas additionally not breaking the financial institution by shopping for a number of units of weights. To not point out how a lot simpler they’re to retailer.

By figuring out the numerous advantages on supply, you permit the person to envisage gaining these advantages, which in flip will make them extra enthusiastic about buying the product.

Step 7: Exhibit the specified finish end result

Up till this step, I’ve talked to you numerous concerning the messaging of your TikTok video, however we haven’t mentioned the video itself.

Whereas the entire parts talked about above are essential for a profitable video, they’re additionally extraordinarily restricted with out the best video content material accompanying it.

In any case, in case you are unable to indicate your product working and the specified finish end result, how can a possible buyer belief that it does what you say it can do?

With our adjustable weights instance, video proof of how the weights change weight, how they’re used as a part of a house exercise, and the way they’re saved away clearly and simply are all essential parts of promoting the product.

Bear in mind, TikTok is a platform that rewards movies that feel and appear genuine. So, be sure your content material seems to be like its shot by a median particular person or somebody reflective of your audience.

Which may require you to ask a buddy to be on digicam or doing it your self.

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Step 8: Present a transparent and easy name to actiont

Lastly, you want a transparent and apparent name to motion to spherical off the video, highlighting the following step you need the viewer to take.

Perhaps that’s signing up for a waitlist, liking and subscribing, or going on to buy; regardless of the case, the CTA must be tremendous clear and apparent to keep away from any confusion.