Cognizant and Whitbread broaden relationship to rework digital buyer experiences By Investing.com

Three-year digital innovation collaboration will see Cognizant (NASDAQ:) empower the hospitality firm’s development ambitions throughout the UK and Germany

LONDON, July 23, 2024 /PRNewswire/ — Cognizant (Nasdaq: CTSH) and Whitbread (LON:) have expanded their digital transformation relationship which can see the skilled providers supplier assist the hospitality firm’s ongoing digital transformation with product design, product administration and engineering as Whitbread expands its operations within the UK and Germany.

The renewed relationship will give attention to realising Whitbread’s digital development technique which seems to ship an enhanced buyer expertise.

This follows a serious modernisation programme the place Cognizant helped Whitbread change its legacy property administration system. As a part of this transformation Cognizant reimagined Premier Inn’s e-commerce website and key digital parts reminiscent of its enterprise booker and integration providers, migrating 900+ lodges’ operations by way of a phased transition while the enterprise continued to efficiently function and repair prospects.

Due to the modernized know-how stack and API-driven structure already delivered, Cognizant can quickly develop and combine new options into Premier Inn’s digital channels and its anticipated refreshed cell buyer expertise.

The digital transformation envisioned by Whitbread and Cognizant covers all features and interplay factors of Whitbread prospects’ journeys and can allow company to handle their wants from pre-book, buying, check-in, keep and post-stay “ with the aim of multiplying direct bookings and unlocking new monetization alternatives.

This helps Whitbread’s strategic priorities as they give the impression of being to each innovate in core UK markets and supply a powerful digital proposition to develop their model presence in Germany.

To speed up the supply of recent digital choices for Whitbread, Cognizant will probably be leveraging its AI-assisted software program improvement capabilities and innovation lab to quickly check and refine new know-how prototypes.

“Cognizant has been a long-standing trusted digital companion for us. We’re happy to broaden our partnership past engineering and supply providers to embody the total spectrum of digital transformation,” says Harish Rajani, Whitbread’s Director of Change Supply and Engineering. “Cognizant’s thought management and cost-efficient nearshore-offshore supply mannequin completely enhances Whitbread’s “funds and good” proposition.”

“We’re proud to proceed our shut work with one of many UK’s most trusted and impressive manufacturers,” says Rohit Gupta, Managing Director UK&I at Cognizant. “Our collaboration to this point has reimagined important components of Whitbread’s lodge operations, and we’re wanting ahead to creating a pretty digital expertise for his or her prospects with a view to assist drive bookings and development throughout the internationally rising Premier Inn property portfolio.”

About Whitbread
Whitbread is the proprietor of Premier Inn, the UK’s greatest lodge model, with a rising presence in Germany, providing high quality lodging at reasonably priced costs. Whitbread is listed on the London Inventory Trade ( 100 Index). With over 85,000 rooms within the UK and 10,500 rooms in Germany in nice areas, you may by no means be removed from a Premier Inn. Using over 38,000 folks throughout the UK and Germany and serve over 5 million prospects each month, individuals are on the coronary heart of our enterprise. For additional particulars see https://www.whitbread.co.uk/about-us/  

About Cognizant
Cognizant (Nasdaq: CTSH) engineers trendy companies. We assist our shoppers modernize know-how, reimagine processes and remodel experiences to allow them to keep forward in our fast-changing world. Collectively, we’re enhancing on a regular basis life. See how at www.cognizant.com or @cognizant.