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OpenAI wants higher product names. Even its merchandise assume so.
The corporate launched its newest mannequin on Thursday, which it calls OpenAI o1. It has “enhanced reasoning capabilities” and was skilled to spend extra time considering earlier than responding, very similar to people.
Regardless of its recognition, OpenAI is famend for its uninspiring code-like product names. CEO Sam Altman referred to as ChatGPT “a horrible title” throughout Trevor Noah’s podcast in 2023 and acknowledged as lately as July that the corporate wanted to “revamp” its strategy.
There was a second when OpenAI followers believed the brand new mannequin is perhaps referred to as “Strawberry” (for causes solely essentially the most hardcore stans would perceive). However in its press launch saying o1, the corporate defined the way it finally settled on the title.
“For advanced reasoning duties this can be a important development and represents a brand new stage of AI functionality,” the corporate mentioned. “Given this, we’re resetting the counter again to 1 and naming this sequence OpenAI o1.”
It is OpenAI’s newest branding mistake, in keeping with o1.
We requested o1 to price and provides an ‘sincere response’ to its title.
Jason Redmond/AFP/Getty Photos
Enterprise Insider requested o1 to present its opinion on its title with the next immediate:
“Faux you’re a advertising or branding skilled. What could be your sincere response to an AI firm pitching an AI LLM mannequin title as ‘o1’? Give it a grade or ranking on a scale of 1-10 and clarify the rationale in your grading and scoring.”
o1 mentioned it “thought for 12 seconds” earlier than sharing its reply.
“As a advertising and branding skilled, my sincere response to naming an AI language mannequin “o1″ is that it poses a number of important challenges. I’d price this title a 4 out of 10,” it mentioned.
The mannequin mentioned the title o1 is simply too summary, lacks model id, and will trigger trademark considerations. o1 additionally mentioned its title might face search engine optimization challenges, and clients might confuse the “o” with a “0.”
Whereas it might need human-like reasoning abilities, it does not seem to have a human-like capability to ship suggestions gently or with tact.
“The title ‘o1’ lacks the distinctiveness and communicative energy wanted for efficient branding of an AI language mannequin,” it mentioned. “It might result in confusion, be onerous to seek out on-line, and does not assist in constructing a robust, memorable model.”
So what ought to OpenAI have named o1 as a substitute?
BI requested o1 for various names. The mannequin “thought” for eight seconds and supplied 10 new choices, together with LexiAI.
“Reasoning: Combines ‘Lexi’ (from ‘lexicon,’ which means vocabulary or language) with ‘AI,’ indicating a synthetic intelligence give attention to language,” o1 mentioned.
The mannequin additionally instructed Linguista, EchoMind, NexText, Dialogix, WordSmith AI, Verba, InnovaLingo, Cognitext, and LuminaryAI.
o1 defined its reasoning for suggesting these names, citing relevance, memorability, trademark availability, search engine optimization, and pronunciation.
Lastly, BI requested o1 a 3rd query:
“What about if the primary development within the mannequin was that the AI mannequin might comply with a ‘chain of thought’ and ’cause’ in a method earlier fashions could not? What names would you recommend then?” BI requested.
o1 responded after 15 seconds of thought and supplied 20 potential names.
“LogicFlow,” o1 mentioned. “Reasoning: Conveys a steady circulate of logic, indicating superior reasoning.”
Different names on the listing had been CogniChain, LogicLink, SynapChain, MindFlow, CogniPath, and IntelliThread.”
As with the opposite two prompts, o1 supplied its reasoning for selecting these names and instructed actions we might take.
“By deciding on a reputation that encapsulates the AI mannequin’s distinctive reasoning capabilities, you place your product as a pioneering answer available in the market,” o1 mentioned.
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Lauren Edmonds
2024-09-14 13:05:04
Source :https://www.businessinsider.com/openai-o1-product-name-strawberry-2024-9
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