How you can Get Extra Views on TikTok from a TikTok Company Founder

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Studying methods to get extra views on TikTok means continuously maintaining with the most recent on the platform.

However don’t fear.

We’ll do our greatest to maintain the methods right here each related and sound, so that you don’t should refresh each day. As a substitute, simply preserve this information bookmarked for when (not if) TikTok makes algorithm updates or provides new options.

In an effort to give you concrete frameworks which were confirmed to work and can show to work, we’ve introduced in an professional.

Talia Datt is the CEO and founding father of The Social CliQ, a full-service digital advertising company with a social media first method to on-line platforms. They leverage their group of three,000 TikTok creators worldwide, through their sister company The Content material CliQ, to assist plan, create, and execute, so founders can simply harness the fastest-growing social media platform on the earth. In 2022, Datt was additionally named to Forbes 30 Beneath 30 Asia.

We chatted with Datt to be taught six methods which have labored for her shoppers to get extra views on TikTok so you possibly can develop your TikTok account and your online business.

Desk of Contents

Why Your Model Must Be On TikTok

Why Views Will Develop Your TikTok Account

How you can Get Extra Views on TikTok in 8 Methods

Fast Hacks to Get Extra Views on TikTok

Frequent Errors on TikTok

Why Your Model Must Be On TikTok (If It’s Not Already)

The fame of TikTok as only a platform for teenagers is over. TikTok is for everybody, so your online business and model should be on it.

80% of TikTok customers are between the ages of 16 and 34, which suggests the platform is including extra customers of all ages and demographics. Particularly, the Millennial technology is all-in on TikTok, which is an efficient signal for manufacturers as a result of that technology is now the largest spending technology.

“There’s a place for each form of model and each form of product,” Datt says. “The place youngsters are, their mother and father ultimately flock to.”

If that doesn’t persuade you adequate, Datt says that rising your TikTok account will provide help to obtain three issues.

1. TikTok will provide help to discover your area of interest.
2. TikTok will provide help to to construct your group.
3. TikTok lets you meet your viewers.

Due to TikTok’s skill to slender in area of interest developments like #booktok, #fashiontok, and #foodtok, you’ll be capable to surgically hook up with your goal market sooner and simpler than any platform earlier than it. And the excellent news is that in case you begin now, you’re nonetheless a semi-early adopter, particularly in case you’re in an trade that tends to be slower at arriving to new platforms. Datt says.

“[TikTok] is endless, and now it’s a core a part of constructing a enterprise.”

Why Views Will Develop Your TikTok Account

One of many causes for its dramatic development is TikTok optimizes content material for views, and it doesn’t matter what number of followers you may have.

Not like Instagram, whether or not you may have zero or 500K followers, you each have an equal probability of showing on the “For You” web page. It is because the “For You” web page on TikTok recommends content material that the algorithm thinks you’ll take pleasure in essentially the most, which suggests as a creator, you may have the chance to succeed in lots of of hundreds of viewers organically.

That’s why specializing in optimizing for views must be your precedence.

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How you can Get Extra Views on TikTok in 8 Confirmed Methods

1. Eat Content material

So, how do you generate content material that may get seen on the “For You” web page? Datt says,

“The easiest way to generate content material is to devour content material.”

Right here’s what she advises in case you’re beginning on the platform and trying to generate content material to get views on TikTok.

1. Discover ten manufacturers which can be doing nicely on TikTok.
2. Scroll by their content material and favourite those you want.
3. Evaluate the items of content material, and see what’s getting views.
4. Does their goal market align with yours?
5. If sure, then replicate related ideas related to your product(s).

Datt says you must spend quarter-hour each day consuming content material in your “For Me” web page or researching on Development Tok to see what themes are trending on the platform. Listed below are developments to look out for:

• Track developments
• Soundbite developments
• Headline developments
• Problem developments
• Sew developments

Talia says you should be a client first to drive content material creation choices.

Professional Tip: Use audio that has 20K or fewer views. Datt says they’re initially of the algorithm enhance, and you’ll bounce on a pattern early.

2. Be Relatable

The key to TikTok’s rise to the highest of the social media meals chain is relatability. TikTok just isn’t about curating a profile or growing your followers in any respect prices. As a substitute, the platform rewards participating content material that connects to an viewers. In some ways, TikTok’s algorithm is a more in-depth relative to YouTube.

So, as a founder, content material creator, or enterprise chief, you could concentrate on making your model relatable on the platform. That doesn’t imply it is advisable give up your mission and imaginative and prescient or delete your model requirements PDF, however it is advisable adapt to talk the language of TikTok.

“Probably the most cost-effective manner could be for founders to get in entrance of the digital camera themselves and create the content material,” Datt says.

“TikTok loves relatable forms of content material, which might solely come from a founder.”

Above all else, Datt says being relatable on TikTok means your content material:

• Evokes
• Educates
• And above all else, it entertains

Professional Tip: Datt suggests making a TikTok deal with named after your model however that includes founder content material first–folks reply to folks. As your viewers grows, you possibly can be taught what kind of content material resonates with them and double down on what’s producing essentially the most views.

3. Create Proactive and Reactive Content material

For shoppers, Datt and her staff create a mix of proactive and reactive content material each week.

Proactive content material is content material that you would be able to plan out on a month-to-month foundation that’s related to your model and enterprise targets.

Reactive content material is producing content material primarily based on TikTok developments and making use of them to your model.

With proactive content material, you possibly can plan, movie, and edit your content material each month. The content material can align together with your model’s general technique or advertising campaigns. Datt suggests utilizing instruments like CapCut and Maker Ai to simply edit your content material to suit TikTok developments, transitions, and visible types.

Reactive content material would require you to proceed practising the primary technique of consuming content material each day. Then, you possibly can adapt the developments you’re seeing on your model and profit from what Datt calls the “hype cycle” of TikTok views.

Examples of Proactive TikTok Content material to Get Began

Examples of Reactive TikTok Content material

Not like Proactive content material pillars, reactive content material tends to fall into one class: on-trend content material. That is content material profiting from one thing taking place proper now on social media: a trending sound, or perhaps a dance that’s gone viral.

Due to this, reactive content material is way more durable to do nicely — by the point you’ve noticed the pattern, it might very nicely be over. Nevertheless, the rationale it’s price being attentive to is as a result of in case you do discover one thing extremely viral, you may have an opportunity to see your content material skyrocket.

Right here’s an instance of capitalizing on the “corn child” pattern that hit TikTok final 12 months:

Professional Tip: Datt says that you must produce 2-3 items of reactive content material each week and submit content material a minimal of 5x per week.

4. All the time Begin with a Hook

You could have lower than three seconds to seize a consumer’s consideration on TikTok, so your “hook” should be fascinating.

“If somebody watches your content material for greater than three seconds, you’re profitable.”

Listed below are some examples of catchy hooks that Datt’s seen work on TikTok.

• Is it simply me or…
• I want I knew about [BLANK] sooner
• You want this for…
• Is anybody else feeling [insert feeling]?
• In the event you’re [BLANK], it is advisable attempt [BLANK]
• I came upon right now that…

5. Showcase Person-Generated Content material (UGC)

To get extra views on TikTok, it is advisable get extra faces and personalities concerned. That’s the place user-generated content material can develop your TikTok account past only a model play to a gross sales driver.

“Person-generated content material helps you reap the benefits of native type content material, utilizing creators that do that as their full-time job and perceive what works to create content material that can work on the “For You” web page,” Datt says.

Listed below are 3 ways Datt suggests having access to UGC:

1. Manually attain out to creators and influencers. Nevertheless, this takes essentially the most period of time to discover a good match together with your model.
2. Use TikTok’s Creator Market. Join with top-tier creators in TikTok’s ecosystem. However it is going to come at a excessive sticker value.
3. Companion with an company. Due to the extent of alternative, and dedication, to maximise TikTok’s potential, partnering with an company that is aware of the ins and outs of the platform can free you as much as concentrate on the opposite points of your online business.

Professional Tip: Datt says as a result of TikTok’s algorithm ranges the taking part in discipline, the platform rewards relatable, not aspirational, content material. That’s why specializing in creators, NOT influencers, will provide help to generate participating content material and finally prevent cash.

6. Create Interactive Content material

Interactive content material is one other manner of constructing engagement together with your viewers! Just a few choices embody:

• Share BTS
• UGC
• Use hooks
• Robust CTAs
• AR experiences- by filters

Right here’s some extra examples of manufacturers fostering engagement with their audiences:

7. Use Related Hashtags, Captions, and website positioning

Partaking video content material on TikTok reigns supreme in getting extra views, however hashtags, captions, and website positioning nonetheless matter. Right here’s what Datt recommends to optimize your content material on TikTok.

• Hashtags: Not like Instagram’s early days, the extra area of interest you’re together with your hashtags, the higher. Datt says there’s no good variety of hashtags, however begin with three within the caption after which as much as 10 within the first remark.
• Captions: Like TikTok movies, the captions should be quick and punchy or encourage viewers participation.
• website positioning: To rank larger in TikTok’s algorithm, embed key phrases within the on-screen textual content, captions, hashtags, sound results, and music.

8. Founder and Behind-the-scenes Content material

It might really feel uncomfortable at first, however getting in entrance of the digital camera as a founder will provide help to join together with your viewers at a deeper stage. Plus, TikTok as a platform encourages content material will decrease manufacturing and ease, so don’t really feel such as you want a full make-up staff and ideal lighting. Simply hit report and share what you’re feeling!

However the technique is finally good for enterprise, at Datt explains:

“It creates a direct connection from these behind the model and people utilizing the model and the merchandise.”

In the event you’re nonetheless not comfy within the highlight, get your staff members to report behind-the-scenes content material or “day within the life” content material. It will make your viewers and prospects really feel like they’re a part of the staff and the expansion of your model.

Listed below are some examples of BTS and founder content material:

Fast Hacks to Get Extra Views on TikTok

Datt says that as a result of TikTok is altering so quickly, new methods to get extra views on TikTok are found on a regular basis.

“We’re in its toddler phases,” Datt says. “We have to count on that there’s not a one-size-fits-all method.”

As Datt does along with her shoppers, you should be open to testing and attempting new approaches because the platform gives new options. Listed below are some rising hacks Datt’s used:

• Use Spark Advertisements to spice up high-performing content material.
• Share your content material with folks and get them to look at the movies till the tip.
• Discover what’s the perfect time to add. For The Social CliQ, it’s within the morning or at lunchtime.
• Work together with others utilizing your model TikTok account.
• (Not confirmed) however some say that modifying throughout the app is finest. Though, this isn’t scalable.

Frequent Errors on TikTok

Typically, it’s simpler to know what to not do on TikTok. Under is what Datt says to keep away from in case you’re attempting to learn to get extra views on TikTok.

• Producing content material that appears like an advert.
• Content material that’s too overproduced or appears like a publication.
• Not having a hook or taking too lengthy to get to it.
• Overly product-focused content material.
• Content material that’s too lengthy.

Preserve Studying: How you can Make Cash on TikTok

Monetize Your Social Media Following

Learn to leverage TikTok views for ecommerce development in Datt’s foundr+ course Social Media Monetization. You’ll be taught what it takes to not solely skyrocket your model’s attain on TikTok and Instagram but additionally interact followers and switch them into loyal prospects.