Match Bottomed Women 2.0: A Comeback to Empower Girls Over 35

After a four-year hiatus, the Match Bottomed Women are again! As a well-established OG health weblog for girls, it could have appeared odd that we seemingly fell off the face of the earth for some time there. However what can we are saying? Typically life will get in the way in which and forces us to take a step again and re-evaluate.

Similar to lots of you who’ve needed to put your personal well being and health targets on maintain to prioritize different issues for some time, we’re in a spot the place it’s time to bounce again with renewed power and objective. We invite all girls, particularly these over 35, to affix us on this comeback period by reinvesting in yourselves.

Again to Our Health Weblog for Girls Roots

Greater than 16 years in the past when FBG was created, the ladies’s well being and health house was all about consuming 1200-1500 energy per day and exercising purely for max calorie burn. Nevertheless it was clear to us that the perpetual pursuit of weight reduction and attempting to be skinny at any price typically felt like we had been attempting to “hate ourselves wholesome” and when that inevitably failed, it led us right into a downward spiral of self-loathing.

Our mission turned to interrupt the cycle, disrupt the diet-culture narrative, and introduce a recent perspective—one the place girls educated and fueled to be robust, assured, and badass. We needed one thing higher for future generations of ladies. We needed a future the place girls didn’t look to the dimensions for validation of their price.

Within the years that adopted, we labored tirelessly towards that mission and, consequently, the business started to shift and alter. Physique-positive messaging started to pop up all over the place. A substitute for weight loss plan tradition appeared and ladies had been looking for it out.

As stoked as we had been to see that imaginative and prescient develop into actuality, we had been confronted with a brand new problem—what to do subsequent? We discovered ourselves feeling that we’d mentioned every little thing we would have liked to say, completed what we got down to do. And because the Covid pandemic hit, life had begun to drag us in several instructions towards futures that didn’t embrace the continuation of the FBG model.

So in 2020, we put the weblog on maintain, hung up the mic, and wrestled with the way forward for FBG.

The Comeback Story

Life is filled with twists and turns that may in the end distract us and transfer our focus away from our personal private targets. It’s not all the time simple to prioritize well being and health when every little thing else will get in the way in which. However as we’ve discovered throughout our break, by no means rely your self out for good—a well-timed comeback will be fairly candy!

Whereas life has pulled former house owners Jenn and Kristen away from the helm of Match Bottomed Women, they hand-picked Alison to take over—which they speak candidly about on this podcast episode. Alison, a long-time FBG contributor, was chosen due to her intensive experience in girls’s well being and health, particularly for girls in peri- and post-menopause, which implies that the FBG model is now fully-equipped to proceed to assist girls of all ages and thru each period of life.

We’ve grown, we’ve modified, and now we’re able to develop and reignite our mission.

Our Mission and Values

Since 2008, The Match Bottomed Women have been disrupting the poisonous diet-culture narrative and introducing a recent perspective — one the place girls ditched the weight loss plan drama, stopped seeking to the dimensions for validation of their price, and as a substitute educated and fueled for higher high quality of life and to be robust, assured, and badass.

We consider that higher well being and health ought to be extra enjoyable, accessible, and attainable for everyone. And we’re right here that can assist you get stronger, go longer, really feel higher, and be taught to understand your match backside — regardless of the place you might be in your journey. As a result of, in any case, match bottoms are available in all shapes, sizes, and ages! Our new tagline, completely encapsulates this philosophy: “Your backside. Your life. Your approach.”

We’re right here to assist athletic, lively, and adventurous girls (and people who aspire to be) of all shapes, sizes, and ages.

Our mission has all the time been to teach and empower girls to coach and gas for a greater high quality of life, specializing in power, confidence, and being unapologetically badass.

Our values will proceed to information us, together with:

• Simplicity: Providing simple, uncomplicated, approachable recommendation for busy girls.
• Autonomy: Encouraging girls to train their very own physique autonomy with out judgment.
• Integrity: Committing to trustworthy, moral, and evidence-based content material.
• Inclusion: Welcoming all ranges, shapes, sizes, ages, and backgrounds.

What to Count on from the Re-launch

After greater than 16 years, we stay dedicated to creating compelling, empowering, and academic way of life, well being, and health content material for lively, athletic, and adventurous girls (and people who aspire to be) by each period of life.

This week, we’re kicking off with a sequence of thrilling content material to welcome again our beloved group. After that, you possibly can count on recent weblog posts each Tuesday and new podcast episodes each Thursday. Don’t miss an FBG beat—join our weekly e-mail publication to have all of the week’s content material delivered straight to your inbox.

Meet the New Crew

The torch has been handed from our former house owners, Jenn and Kristen, to Alison, our new proprietor and Editor-in-Chief. Alison’s management assures us that we’re in nice fingers, persevering with the legacy with integrity and belief. Learn extra about our new editorial crew and see why Alison is the proper match to guide us ahead.

Be part of Us on This Journey

If you happen to’ve skilled a time once you needed to step away out of your well being targets, know that you just’re not alone. It’s by no means too late to make a change and get again on observe. We’re proper there with you!

Be part of us as we proceed our 16-year legacy of empowering girls by health. Join our weekly emails and be a part of a group that celebrates girls of all ages, power of all types, and match bottoms of any and each sort. Whether or not you’re returning to your health targets or beginning recent, the Match Bottomed Women are again—and we’re able to assist you each step of the way in which.